Lermoos, Austria – Every second bed in Austria’s Tyrol is a hotel bed, reports the region’s tourism board. The area is frequented by visitors during the height of the ski season and the summer alike. According to the European Commission, tourism accounts for 17.5 per cent of GDP in the region. So how does a hospitality establishment stand out amongst the crowd? Updating wellness offerings is certainly one way, as South Tyrolean practice Noa has done for Lermoos hotel Mohr Life Resort, whose impressive new space stretches out over 600 sq-m.
The hotel – which was already popular with guests who flock to the see and experience the impressive Tyrolean landscape – affords dramatic views of the Zugspitze, the highest peak of the Wetterstein Mountains, and the Ehrwalder Becken valley. The client tasked the Noa team to complement the existing hospitality offering by leveraging the surrounding nature to the (relaxation-inducing) advantage of the spa and outdoor area. For Mohr, turning to Noa for the job was a natural decision, as it has long displayed an adeptness for understanding and respecting the landscape it builds upon. That’s an especially valuable quality for a practice to have in the locality, where hotel guests presumably want and expect as little visual separation between interiors and exteriors as possible.