Moment inflates balloon walls for Issey Miyake pop-up shop

Floating walls of metallic balloons enclose the Bao Bao Issey Miyake pop-up shop by Moment design.

Japanese studio Moment inflated Bao Bao, a temporary retail store for Issey Miyake situated within a historic department store located in Tokyo's Nihonbashi district.

Hisaaki Hirawata and Tomohiro Watabe – Moment's founders and designers – enclosed the pop-up shop with walls of floating balloons. More than 300 pieces of metallic foil were assembled into a grid and filled with helium for the hovering installation, which stayed afloat long enough to host Japanese fashion icon Issey Miyake's line of bags and pouches for seven days.

Lighter than air and tethered with only a few strings, the floating partitions gently move to reflect the department store's stately interior, inviting curious passersby to enter the space. Conceived especially for the unveil of the Bao Bao's platinum series, the display’s intriguing repetition of ephemeral surfaces correspond with the signature skin of the showcased bags. The modular grid of aluminium balloons mimic the handbag's geometric patterns, which easily fold and transform into different shapes, producing a prismatic play of light.

Fortunately, this pop-up shop was not popped prematurely. The temporary walls gradually changed state – just like 300 deflating balloons would – shrivelling bit by bit until they unfilled their short and sweet life.

Photos Moment

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