Moscow – Popular brewery destination Moscow Brewing Company has recently been fitted with a brand space, its existing grounds complemented with a new tasting room, company store and lounge zone. Located in the Mystischi area of the Russian capital, Mosbrew is a vast facility, and tours are a fundamental part the guest experience. Practice Form Bureau took the lead on the 710- m2 brand space project, helping the company to further boost its hospitality and retail offer.
The Moscow building was completed in 2008, and has since been recognized as one of the most energy-efficient breweries in the world. Moscow Brewing Company prides itself on its modern approach to beer production – it was established 14 years ago – and the new brand space needed to embody that. The area was previously used to host a project called Brewhouse, which served as a platform for young street artists to show their work. Parts of those art pieces are still present in the space – the designers utilized them to influence the zoning, and as inspiration for new individual elements.