The 4.5-m-high focal wall can accomodate over 350 pairs of glasses.

Keeping with MYKITA tradition, the eyewear label’s new Berlin shop features crisp white walls and back-lit lighting.

On the right-hand side of the shop is a 4.5-m-tall white display area that can accommodate over 350 pairs of glasses. Each rests on its own individual shelf, which can be attached at any position along the wall. The shelves are made of special metal angle beads that are typically used to support heavy-duty units.

On the opposite side is a mirrored wall, which allows customers to view themselves and the entire room from any angle. At the sales counter, a mini workshop space allows for repairs and fittings.

New to the MYKITA brand is the MYKITA MYFACE cosmetics sales area; in addition to glasses is a section of skincare and makeup products. Thus, customers can receive personal consultation service, from specs to facial care.

The entire space is lit by Zumtobel spotlights, while all furnishings are made of 4cm-thick spruce planks brushed and treated with a mattwhite finish.

Visit the shop at Rosa-Luxemburg-Strasse 6, 10178 Berlin.

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