Barcelona – The Aesop formula of making small retail spaces feel like an entire city, by way of thoughtful interior design, can also work halfway. As the new Mykita store in Barcelona shows, a mix of local identity and brand aesthetic can also convey a grounded narrative.
The German eyewear retailer exports the handcraft-meets-high-tech look of its Berlin headquarters – a place they aptly call the Modern Manufactory – to shops in places as disparate as Cartagena and Tokyo. In the former city, the original portico of the Colonial building, with its distressed wooden doors, blends with the metal-white partitions; in the latter, the bright lights of Omotesando are replicated inside the brick building, bouncing of the same metal-white partitions.
For their newest opening, in the Catalonian capital, the in-house team of architects decided to highlight that most Barcelonian of architectural elements: the volta catalana.
This is an eye-catching contrast between an installation-like interior and historicist architecture