AMSTERDAM – The Jan/Feb issue of Frame explores how events rewrite the rules of engagement. The experience designers at Tellart imbue natural and built environments with networked digital technology, while Atelier Brückner recomposes the Hyundai story with the design of an interactive exhibition, and Wayne McGregor choreographs a dance with drones. To an increasing degree, museums, exhibitions and cultural events are using immersive technologies to draw visitors into highly engaging experiences.
The table extends to adapt. Air conditioning goes low-tech. Materials signal change. Furniture thins out. Discover new directions in the world of products.
The Challenge: Design for the Displaced
In the lead-up to each issue, Frame challenges emerging designers to answer a topical question with a future-forward concept. Today, the number of expatriates across the world has never been higher. Ecological, economic and political problems are forcing people to leave their homes, while the connected world gives digital nomads the opportunity to travel by choice. No matter the reason, everywhere masses and individuals are on the move. Frame commissioned five makers to conceptualize a product, space or service that generates a sense of home and belonging for people who feel displaced.
Alexandre de Betak puts it all on show. Yinka Ilori examines race, class and hierarchy. Claesson Koivisto Rune can’t escape its architectural origins. Meet the people. Get their perspectives.
OMA makes a government building look good. Foster + Partners unveils the world’s most sustainable office. Jean Nouvel modernizes Arab architecture. Step inside the great indoors.
There may be no official rule book for staging the perfect event, but the designers featured on the following pages certainly have a few ideas. Everything starts with changing the relationship between people and technology. As virtual and augmented realities lose their sci-fi stigma, they become part of a palette that enriches an audience’s experience and connects visitors to a world beyond their own.
Mutina paves with patterns. Florim and Vives revive terrazzo. Fiandre maximizes wood fossilization. Marazzi and Tagina embrace ageing. Discover what’s driving the business of design.