New York City – In the beginning, Parsley Health was operating its membership-based primary care practice out of WeWork locations in San Francisco, Los Angeles and New York. Now, only a little over two years later, they’ve opened their first flagship on Fifth Avenue, complete with a millennial-friendly living room – er, clinic – designed by Alda Ly Architecture.
Doctor Robin Berzin started the membership-based primary care provider with a clear mission in mind: to pose an alternative to the United States’ broken healthcare system. Last year, Parsley Health announced a nearly 8.9 million euro round of Series A funding from FirstMark capital.
The price tag of health is higher than it’s ever been in America: according to the 2018 Milliman Medical Index, the cost of a projected insurance plan for a family of four is nearly 25,000 euros. It’s an exorbitant number, especially considering that the real cost often surpasses even this estimate. And the return on investment – healthcare as an investment, of all things – does not always match the expense. Hasty care, unaffordable prescription drugs and a lack of transparency just scratch the surface of the issues that plague the system. A West Health survey revealed last year that 44 per cent of Americans skipped necessary medical treatment because of prohibitive costs.
Sensibly, millennials are disillusioned with this system. According to a poll by the Kaiser Family Foundation, 45 per cent of 18-to-29 year olds don’t even have a primary care provider, opting instead to go to urgent care or avoid the problem altogether when an issue arises. But should the generation be blamed for wrecking yet another pillar of traditionalism?
Berzin and Parsley Health think not.
It’s hardly shocking that for urbanites with a subscription to everything – from luxury gyms, to orthodontia, to Frank Ocean’s discography – a primary care replacement with a model like Parsley’s would be an attractive one. Parsley does something far beyond just attract millennials with their own moralistic reflection, though – they introduce a methodology that could effectively introduce convenience, connectivity and relative affordability to medical care for all.
An individual membership starting at approximately 132 euros a month gives a patient five doctor visits and five health coach visits annually, access to 24/7 online messaging and advanced biomarker testing. It also includes invitations to Parsley community events such as hiking and cooking classes.