With the opening of its debut boutique in South America, Aesop demonstrates ince again that the client's retail experience is a fundamental value for the skin care brand.
After the Australian marque's previous episodes of collaboration with architects and designers for stores in Paris, New York, Tokyo and Hong Kong, Aesop entrusted the Pritzker Prize-winning architect Paulo Mendes da Rocha and firm Metro Arquitetos Associados to shape the interior of the São Paulo store.
Located in the dynamic shopping street of Rua Oscar Freire, the boutique occupies a 62-sq-m rectangular footprint on the ground floor of a residential building. Elegant, functional and simple, the partition-free space results in an enlarged space thanks to strategically oriented mirrors and the two main windows which open the interior to the street.
Arranged on neutral shelves and concrete cylinders, the skin, hair and body care product selection does not interfere with the main element hovering at the centre of the interior: a sculptural counter. Evoking waves with its curvilinear form, the countertop serves as the store's source of water and product testing area, allowing customers to experience the company’s offers first hand. Encompassing an impressive black pillar, the polished concrete exterior softens the industrial and robust material. Traditional handmade tiles, called Ladrilho Hidráulico, consistently surface the shop's floor, integrating an important symbol of local culture with material authenticity.
Photos Leonardo Finotti, courtesy of Metro Arquitetos Associados