Peoples Place

Together with Marc Prosman Architects, Tommy Hilfiger’s Daniel O’Kelly has devised an in-house style for the North American clothing brand’s latest venture: a restaurant-cum-bar in the Amsterdam head office. The main goal of the project was to put a modern spin on a classic 1950s style. The designers aimed to create a space that was reminiscent of Edward Hopper’s Nighthawks painting, leaving the large windows intact to let in light and using furniture from the 1940s, -50s and -60s to re-create the feel of a diner. Original brickwork and concrete bearings are juxtaposed with luxurious materials such as velours curtains and a natural wood floor, giving the place a relaxed yet exclusive ambiance. The Tommy Hilfiger heritage is subtly inserted in various aspects of the design, such as the glass bar with the brand’s logo, and 85 wooden armatures on the ceiling that refer to the fashion label’s establishment in 1985. Peoples Place’s areas will be utilized as meeting rooms and a café by personnel in the daytime, and can be transformed into a restaurant and club for special events in the evenings.

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