A team of students from Design Academy Eindhoven has come up with a series of products showcasing some familiar KLM characteristics – this is because they are made from recycled interiors from the airline’s former World Business Class interiors.
Fourteen students from the university’s ‘Man and Identity’ programme were entrusted with – literally – ripping apart the interior of a KLM passenger plane in a huge hangar at Schiphol (as the video below shows). The airline, along with agency DDB & Tribal Amsterdam, came up with the ‘Plane to Product’ project, asking the design students to use the materials from its old business class – seats, covers, carpeting, seatbelts, TV screens – to create new travel products.
Transforming discarded materials into Dutch design, the students have crafted items with recognisable aspects from the plane that have been given an entirely new function – such as the seat coverings turned into a funky, futuristic headgear to block out the world whilst flying high. A total of eight products were manufactured in prototype form, each as intriguing and innovative as the next, including on-board slippers, in-flight excerise tools and other accessories. The product designs are currently on display at the Bijenkorf in Amsterdam until Tuesday 15 June.
Photos by Ben Kortman, courtesy of KLM.