Plane to Product by Design Academy Eindhoven Students

A team of students from Design Academy Eindhoven has come up with a series of products showcasing some familiar KLM characteristics – this is because they are made from recycled interiors from the airline’s former World Business Class interiors.

Fourteen students from the university’s ‘Man and Identity’ programme were entrusted with – literally – ripping apart the interior of a KLM passenger plane in a huge hangar at Schiphol (as the video below shows). The airline, along with agency DDB & Tribal Amsterdam, came up with the ‘Plane to Product’ project, asking the design students to use the materials from its old business class – seats, covers, carpeting, seatbelts, TV screens – to create new travel products.

Transforming discarded materials into Dutch design, the students have crafted items with recognisable aspects from the plane that have been given an entirely new function – such as the seat coverings turned into a funky, futuristic headgear to block out the world whilst flying high. A total of eight products were manufactured in prototype form, each as intriguing and innovative as the next, including on-board slippers, in-flight excerise tools and other accessories. The product designs are currently on display at the Bijenkorf in Amsterdam until Tuesday 15 June.

Photos by Ben Kortman, courtesy of KLM.

Leaderboard CIFF
Leaderboard CIFF

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