Antwerp – Can waste be beautiful? Rotterdam-based plastic start-up Plasticiet proves naysayers wrong: its terrazzo-inspired storefront for Ace & Tate's Antwerp location is made of carefully curated local trash. Prioritizing the build of sustainable retail interiors is one way the Amsterdam-based eyeglass retailer hopes to achieve company-wide carbon neutrality by 2030.
This is not Ace & Tate's first partnership with Plasticiet. In 2019, the two companies produced 100 per cent recycled plastic countertops for the retailer's Zurich location. Prior, Ace & Tate - in collaboration with Dutch designer Boris de Beijer - created visual merchandising blocks made of recycled acetate. Despite, or because of its rapid expansion - opening over 50 stores across ten European markets last year alone - Ace & Tate has also started re-evaluating its production processes, introducing new bio-based acetate frames.
To produce the colorful Antwerp interior, Plasticiet partnered with waste collection company Suez to sort its trash via infrared light, then hand-picking desired hues. Large, vibrant fragments were embedded into the sheet material to mimic the look of traditional terrazzo. Neon lighting - a signature detail at Ace & Tate locations - adorns a header at the store rear. In the window display, shredded salvaged material sits in an acrylic case. The playful niches are installed to exhibit the seasons' changing eyewear models.
'It's our mission to stop the plastic waste stream,' says Plasticiet, 'and use it to create a building block for the future.'