Helsinki – A place where receiving, returning and sending parcels is truly seamless seems almost like a utopian ideal. But with a new store for online shopping customers, Finnish postal and logistics company Posti wants to get as close as possible – by offering a legitimate spatial experience. Local studio Fyra worked with consulting company Motley to develop Posti Box, a retail concept that inherently services self-servicing customers. The first location is now open in the centre of Helsinki.
Scan, pick up, go, get home, open parcel, realize that your shirt your ordered is too small and, amid your busy work week, don’t return it for lack of time or fear of long queues: Posti Box invites a departure from this entire process and the idea of an efficient pick-up point simply being rows upon rows of parcel lockers. Despite accommodating over 600 lockers, Posti Box incorporates customer-service elements and a fitting room for people to try their purchases on immediately (a feature that has also been tested by DHL in the Netherlands and Belgian company Bpost).