Bali – Early this year, a local news publication reported that Bali’s tourism-related businesses contributed over 50 per cent of the Indonesian island’s revenue. The statistic makes clear the substantial economic dependency that the local and national community has on foreigners flocking to the island, and the repercussions if, for any external reason, they should not. But, in an attempt to shift narratives of local-tourist dependency, OMA has designed Potato Head Studios, a public-accessible hotel that emphasizes community over exclusivity.
The hospitality concept behind the new resort building is particularly pertinent now, when sector stakeholders are strategizing how to address consumers’ desires to truly tune into local communities when they travel. No longer is it sensible to think that Instagrammable rooms, well-considered food-and-drink and top service are the only elements to consider when designing a five-star stay – a culture-led offering is a must.