Milan – Greek mythology credits him as being responsible for carrying the weight of the heavens upon his shoulders: the valiant Atlas is a symbol for endurance itself. The Titan god made an appearance at Prada’s AW20 show in Milan, situated squarely in the centre of the unconventional, OMA/AMO-conceived runway in the form of an abstracted statue composed by a series of interlocking planes.
It’s impossible not to read into Atlas’ inclusion in the show at a time when dystopia and apocalypse have understandably become recurrent tropes in fashion (the partially sunken Balenciaga AW20 set being perhaps the most overt example to date). Bathed in ominous red light and plastered in graphic surfacing, Prada’s runway – installed at Fondazione Prada’s Deposito as usual – adopted a decidedly Hitchcockian atmosphere. AMO developed set of imaginary piazzas targeted at manifesting ‘the abstract energy of the public arena’, according to a spokesperson for Prada.