Moscow – Watch out museums, retail spaces are still coming for you: the shop-as-gallery trend has been a predominant trend in the sector, and we’ve shared a multitude of examples, from Spain to South Korea. The spatial strategy doesn’t seem as if it will fall out of popularity any time soon. And why should it, if it helps keep people in – and interested in – bricks-and-mortar stores?
As was the motivation for architectural bureau WALL during a project for Russian fashion brand Rasario, establishing this parallel allows retailers to position their posts not only as places for commerce, but multifunctional urban spaces. Located in Moscow’s Smolenskaya Embankment, the 900-m2 WALL-designed Rasario boutique is indeed envisioned as a ‘flexible, transformable art space’.