Red Bull Amsterdam Headquarters by Sid Lee Architecture

The site is evocative of artistic street culture and the intensity of extreme sports.

Encouraging a discourse involving work, play and rebel culture, Red Bull’s Amsterdam offices are multifunctional, despite their raw simplicity.

'We wanted to create stand-alone architectural pieces that not only represent the site but also express the essence of the Red Bull brand,' says architect Jean Pelland of Montreal-based Sid Lee Architecture.

Located in North Amsterdam in a converted shipbuilding factory, the offices are spread over three adjacent bays. Resembling the anatomy of a brain, the ‘logical’ left bay is a public space with cafeteria, while the ‘creative’ bays on the right house office and workstations.

As a whole, the space represents its nickname, ‘angel versus beast,’ the latter denoting the geometric black-metal-and-plywood structure on the public side. The structure is capped with semi-open rest areas handcrafted out of plywood, a material that recalls the building’s previous function – the boards might have been ripped off the hull of a ship – while referencing skateboard ramps to further enhance the brand’s wild side.

Photos courtesy Ewout Huibers.
 
Red Bull Nederland B.V.
NDSM-Plein 26, Neveritaweg 34
1033 WB Amsterdam

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