Dubai – When Pallavi Dean and her team at Roar were doing employee interviews for the design of the new Edelman offices, they were met with a cacophony of different answers. The youngest staff members wanted to, literally, lie down on the carpet with their laptops. The senior employees, who would rather drop dead than drop to the floor, wanted more acoustic and visual privacy.
Instead of choosing one option, the Indian designer asked, ‘Why not both?’ That’s how the ingeniously diverse environments of the PR agency’s Dubai office were born.
For the junior staff, Dean created a special break space with bean bags where they could recline while parallel to the floor, with the liberty of writing on a customized wall and the chance to take conference calls. Oh, and just to drive the point home, the wallpaper features a pattern of rebel banana peels – because this team is bananas. B-A-N-A-N-A-S.
For the more restrained employees, there’s a designated desk space spliced with tall joinery elements that act as visual screens – that way, employees can still focus while remaining accessible. For those who need an extra layer of privacy or want to hold meetings that require confidentiality, the Roar team designed a series of City Lofts that can be booked as needed.
And yet, the standout space in the 1,000 sq-m office is actually a hybrid of both: the Urban Park (see the cover image) is part amphitheatre, part pantry table, part hot desk, where the staff can gather to host client workshops, lunch breaks and informal meetings.