A unified working environment for two creative companies – Apester and Co-Cyles – was designed by Roy David Studio to mix-up private and communal areas in a relaxed and eclectic loft-style interior.
The office is laid out over two storeys in a newly-renovated building, with design interventions applied that purposefully ensure it retains an industrial feel. Comments the architect, ‘The firms were searching for a design that would be characterised as being youthful, innovative and one that has an overall coherent style. The materials were specially chosen in order to accentuate an architectural discourse dictated by industrial and lo-fi design elements.’
A sequential environment creates a rhythm and movement through the space, which is amplified by the visually distinctive artworks that were commissioned to inspire the inhabitants to dream, imagine and create. Continues Roy David, ‘I approached the artists Eyal Eliezer and Elna with the idea to bring colour to the seating areas for both companies. We wanted to create an atmosphere that may inspire and engender bright ideas. Eyal designed a composition of six huge paintings on the coulisse, drawing his inspiration from the branding strategy of both companies along with psychedelic street art. Elena was appointed to handle the big plaster walls at the entrance of the space.’
The visuals add a shot of vibrancy, set against a raw material palette of blackened steel and exposed concrete. The iconic staircase that has been left in place leads to an upper patio where employees can take a well-earned break and enjoying panoramic views of downtown Tel Aviv.
Photos Yoav Gurin.
Roy David Studio’s work appears in The Other Office 2, released in December 2015. For more information about this book and to order your copy go to: http://www.frameweb.com/books/the-other-office-2