Saint Laurent London by Hedi Slimane

Saint Laurent’s London-based boutique resembles iconic tuxedos.

Much like Saint Laurent’s iconic Smoking Suit, the fashion brand’s London-based flagship takes on matte-black and glossy-white accents. Channelling a modernist approach to French decorative arts – techniques indicative of the 1930’s Union des Artiste Moderne luxury craft movement – statuary marble covers all surfaces.

Following sister boutiques in Los Angeles and Paris, this latest three story showroom breaks the monotony of London’s Sloane Street with a reduced material vocabulary. Nickel-, gold- and brass-plated Art Deco vitrines echo exclusive Saint Laurent Grain de Poudre textures. Polished-chrome railings juxtapose raw concrete formwork.   

Celebrated art director and fashion designer in his own right Hedi Slimane personally saw this project through. The tuxedo-inspired interior is not void of built-in Le Corbusier storage units or vintage Adnet, René Herbst and Breuer furnishings. Rounding-off the entire experience, signature packaging resembles Art Deco panels found in Yves Saint Laurent’s Rue Babylone apartment.

Saint Laurent Men’s and Women’s Collections – 171-172 Sloane Street, London

Photos courtesy of Saint Laurent

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