Samsung circumvents trade-fair hustle and bustle with a meditative space

an installation The installation appeals to audience emotions while promoting its new product, the Radiant 360 wireless speaker.

To showcase its latest attempt to conquer the audio market, electronics giant Samsung asked Seoul-based design company WGNB – formerly known as Wallga (Frame 89, p. 108) – to create an installation able to appeal to audience emotions while promoting its new product, the Radiant 360 wireless speaker. The speaker, which resembles an alien egg and provides ‘omnidirectional sound’, prompted WGNB to shape a totally unified and immersive experience for visitors entering the 100-m2 space at Seoul Living Design Fair.

‘The concept is “biotopia”,’ explains WGNB’s Jonghwan Baek. ‘We wanted to project the sound of nature into a space where ecological vitality and utopian human dreams meet.’ An ambient soundtrack is accompanied by ripples generated by an underwater woofer onto the surface of a mirror-lined pool of water with a diameter of 4.5 m. Suspended overhead, six of Samsung’s egg-like speakers hover against a ceiling backdrop of simultaneously projected waves. ‘Since relationships among sound, light and rippling water were crucial to our design, we first conducted lots of tests using a smaller pool,’ says Baek. ‘In the finished result, the depth of sound is very delicately expressed.’

Photos Pyojoon Lee

wgnb.kr

 

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