How to develop interiors for a brand with strong materiality? Create a space with the same

Mosman, Australia – Australian contemporary jewellery brand Sarah & Sebastian has opened its second store, in the Sydney suburb of Mosman. Like the first opened in 2017 in nearby Paddington, the Mosman boutique is designed by local studio Landini Associates. Each space focuses on refined materiality: creative director Mark Landini describes the Paddington location as a ‘simple glass box’ and the follow-up as an ‘extruded concrete sleeve’.

Landini Associates’ approach reflects the creative values of Sarah & Sebastian, which sells simply fashioned demi-fine accessories in precious metals and stones. Collaborators behind the brand Sarah Gittoes and Robert Sebastian Grynkofki asked Landini Associates to evolve upon the original flagship – to create a space that would be ‘intriguing’ but not ‘intimidating’. Landini’s involvement covered the wide scope of the shop, including the concept, planning, interior design and exterior signage.

The pared-back, minimalistic 80-sq-m interiors highlight the focal point of the space: the delicate jewellery, housed in museum-quality linear display cases. Walnut, blackened steel, glass, custom-made mirrors and seemingly glowing frosted glass complement the base material – concrete – of which the walls, flooring and joinery are crafted. To further establish the feeling of being in a gallery, much emphasis was placed on atmospheric, shadowy lighting.

A private consultation room for the brand’s engagement range, unique to the Mosman location, forms the heart of the store. On the opposite side, a reflective glass wall is inset with curated products and art installations that communicate the concepts behind seasonal collections. Managing director Grynkofki explains the intention behind the space: ‘The challenge of traditional retail is what galvanized us to approach our second store with the intention of engaging clients through immersive experiences, tactile installations and intimate communication with our people.’

landiniassociates.com

Location Shop 1/1/5 Mandolong Rd, Mosman NSW 2088, Australia

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