Bangkok – Discovery Man, an imaginary character with a cube-like head and a wealth of intellectual curiosity and creativity, is practically omnipresent at Bangkok retail complex Siam Discovery: The Exploratorium. The pathfinding protagonist was conceived by Japanese design firm Nendo – they imagined a symbolic host to help shoppers glide autonomously through the seven-storey store.
The existence of Discovery Man, who in concept reflects consumers back to themselves in their best light, only hints at the uniqueness of Siam Discovery within its market. Nendo got involved with the retailer in 2016, asked to redevelop the existing centre into an attractive destination for modern consumers. Merchandise is not categorized by brand at the reimagined Thai venue; the experience, rather, is now fashioned as a discovery-led ‘Lifestyle Laboratory’. One of the newest features introduced to the transformed consumer landscape is the Future Lab, an experimental co-creation space produced by Keystone Design. With a portfolio full of exhibition pop-up spaces, the team had exactly the right know-how for the retail client’s unconventional requests.