This Indian retail-gallery stacks bricks to slow down shoppers

Amritsar, India – For retailers, the pros of going bricks-and-mortar remain multifarious: to add physical brand presence, to build community ‘IRL’, or to woo with interior sensuality that otherwise escapes digital existence. In India, Studio Renesa plays on the gallery-as-retail trend, using curved brick-partition walls to fragment space and create product displays. By mixing products with art and adding cosmetic plantings and sculptural seating, the gallery enters the realm of consumer sanctuary.

Renesa’s intervention defies orthogonal expectations. From the arched niches on the façade to its curved interior partitions, only the gallery’s original walls – which are lined with traditional shelving that displays the bulk of the products – are rectilinear.

In ‘side-stepping the idea of a layout that conforms to its shape’, says a spokesperson, Renesa uses curves and diagonals to build spatial complexity. In one niche between a curved wall and a bench, shoppers can find a moment of repose and then meander to another alcove to experience a work of art. The bricks’ perforations allow glimpses of the objects and space beyond the screens.

To preserve a sense of uniformity within the space, the designers limited their materials to raw concrete and terracotta brick – a nod to brick’s prominence in the vernacular architecture of India.

studiorenesa.com

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