Amritsar, India – For retailers, the pros of going bricks-and-mortar remain multifarious: to add physical brand presence, to build community ‘IRL’, or to woo with interior sensuality that otherwise escapes digital existence. In India, Studio Renesa plays on the gallery-as-retail trend, using curved brick-partition walls to fragment space and create product displays. By mixing products with art and adding cosmetic plantings and sculptural seating, the gallery enters the realm of consumer sanctuary.
Renesa’s intervention defies orthogonal expectations. From the arched niches on the façade to its curved interior partitions, only the gallery’s original walls – which are lined with traditional shelving that displays the bulk of the products – are rectilinear.