Minsk – Have you seen those geo-targeted ads that pop up in the middle of your app usage, no matter how random? One of the companies behind this is Appodeal, a monetization service for developers. After raising more than €10 million in VC funding, the startup decided to expand to a new Minsk office… and it does not look the way many would expect.
More dot COMME than dot com, the new space designed by Studio11 – the same team behind the elegantly colourful Pandadoc offices we featured a few weeks ago – pushes forward the standing of the tech office in the creative workspace world. Through a sensual use of ceramic surfaces, the inclusion of brightly hued curved entryways and a series of plush nooks, it looks more like an atelier than current fashion offices do.
This highlights the current importance of the tech office as a greenhouse for aesthetic and functional development
Appodeal is, by no means, a traditionally creative endeavour. In fact, the client brief mostly asked for maximum functionality for developers, as well as sticking to the red and white brand colours. But there was a third request that stood out to the design team: Appodeal wanted the project to be eye-catching, so as to draw attention to the offices from the outside – a directive that the studio fulfilled by using colour in unexpected nooks, shapes and textures. This type of functional peacocking, a store window of sorts for recruiters, highlights the current importance of the tech office as a greenhouse for aesthetic and functional development – these are the places where there’s a taste for disruption and the funds to match it. It’s where curiosity and generosity exist in equal measure.