New York City – How do you best optimize a retail environment when a product is no bigger than a coin? That’s a question the team at NYC-based studio Huxhux Design had to consider as the interior lead for Manhattan ear-piercing shop Studs. To organically draw attention to Studs’ miniscule wares, Huxhux Design devised a white-box environment brought to life by light, colour and geometric forms.
Emulating the starkness of traditional art galleries, the designers rendered Studs’ floors, ceiling, curved counter and most of its walls in white. Vibrant hues were then introduced, a means to highlight select areas of the space: a yellow statement wall, for example, is reflected by the mirrored gallery display, drawing attention to bejewelled goods positioned in two focal vitrines. The first is a lobe-shaped display case for fashion earrings, while the other is a clean, linear fixture for piercing studs. Huxhux designed bespoke visual merchandising tools, including ear forms made of black foam, neon acrylic and mirrored surfacing.