Sunday Books: Oranges and Lemons

Glimpses of citrus seen in JWT Amsterdam’s recent office makeover. Image by Kasia Gatkowska.

Having spotted a smattering of yellow- and orange-tinged images across Frameweb in recent weeks, we pondered for a while as to why this might be. Is it because spring is on its way in this part of the world? Or are people just seeking a zesty burst of vitamin C? What significance do the colours yellow and orange have? We decided to investigate further, and what better reference source than our book, Colour Hunting.

All photos taken from recent news items on Frameweb.


‘How wonderful yellow is. It stands for the sun.’
Vincent van Gogh

Put some yellow in your life when you need to make clear decisions. Yellow offers relief from burnout, panic, nervousness and exhaustion. It sharpens the memory and boosts the capacity to concentrate. Yellow is also a remedy for lethargy and depression when days are short and skies are grey. Yellow signifies wisdom, glory, light, joy, enthusiasm and optimism in many parts of the world. In China, yellow is the colour of royalty. During the Ch’ing Dynasty, only the emperor could wear yellow.

Did you know…
…even though yellow is considered an optimistic colour, people lose their tempers more often in yellow rooms and babies cry more?
…the message conveyed by those driving a bright-yellow vehicle is: I’ve got a sunny disposition and I’m young at heart? And that a yellow-gold car not only indicates money and a love of comfort, but also warmth and intelligence?
…carrying or wearing yellow gemstones is said to improve the ability to express yourself? Yellow stones also stimulate movement and mental awareness.
…what inspired the worldwide hit by British band Coldplay, ‘Yellow’ (because we don't know)? Answers on a postcard or by email please!


‘Orange is the happiest colour.’
Frank Sinatra

In China and Japan, orange symbolises happiness and love, but orange sparks more controversy than any other hue. Strong positive or negative reactions to orange have been noted. Pure orange – equal parts of red and yellow – elicits a more intense ‘love it or hate it’ response than any other colour.

Did you know…
…the colour orange stimulates activity and appetite and encourages socialisation.
…not so surprisingly perhaps, the colour orange takes its name from the ripe fruit of the same name? Before this word was introduced to the English-speaking world, the colour was referred to as ‘yellow-red’.
…orange or, more specifically, deep saffron is the most sacred colour of Hinduism? The saffron stripe in the flag of India signifies courage, sacrifice and the spirit of renunciation.
…‘Deluxe International Orange’ is the colour of the paint used for San Francisco's Golden Gate Bridge?

More colour facts are available in Colour Hunting, which investigates how colour influences what we buy, make and feel. Take a multi-coloured journey with this book, hunting out and broadening horizons into the immense potential of colour.

‘There are painters who transform the sun into a yellow spot, but there are others who, thanks to their art and intelligence, transform a yellow spot into the sun.’
Pablo Picasso

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