Tacklebox conceives Kenneth Cole Bowery flagship as a social media stage

Tacklebox heads downtown into the Bowery for a technologically activated concept store for Kenneth Cole.

The Bowery's Kenneth Cole concept store is black, white and read all over...social media that is. Most notably known for the brown paper bag-lined interior of OWEN shop in the meatpacking district, Tacklebox heads downtown into the Bowery for a technologically activated concept store for Kenneth Cole. Envisioned primarily as a physical retail experience, the 250sq-m flagship serves as a continuously changing display slash event space.

The stage for social interaction is set with a scheme of perforated steel panels which surface walls and fold into boxes. A layer of back-illumination reveals a pixelated graphic of walking feet, an image extracted from Kenneth's 1982 campaign where the fashion designer sold 40,000 pairs of shoes out of a trailer in Midtown Manhattan over the course of 3.5 days. The decorative pattern of punctures doubles as a functional component, receiving pegs of shelves and hang-bars which present garments complete with accessories and shoes.

Technology elevates the conventional physical store experience into the digital realm, inciting customers to engage with a personal shopping interface. By placing RFIDs and tablets, a table can be touch activated to unveil a product's story while a memory mirror lets stylists and customers engage with various outfits, sharing them on social platforms for second opinions.

Photos Juliana Sohn


Read more about Retail's phygital future in Frame #104's Frame Lab Tech Takes Over.

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