To give our audience eyes and ears into the live judging sessions that took place at Frame Awards 2020, we're sharing coverage of the insightful jury conversations that decided the winning projects. Below, we celebrate the Large Office of the Year, elected by both the jury and our audience: The Core by CBRE Design. Find the full collection of reports in our upcoming May/June 2020 issue, Frame 134.
Amsterdam – Following significant debate about the role of the workplace in a company’s rebranding, the jury unanimously decided that CBRE Design’s Amsterdam office, a.k.a. The Core, responded to a shift in company culture. The project transforms a former garage building into a lively and active workspace adorned with flourishing plant life and greenhouse-style meeting rooms. ‘You wouldn’t think this office belongs to CBRE,’ said Colin Macgadie of BDG. But the more the panel reflected on Macgadie’s point, the more obvious it became that that was the reason for the project’s success. Fabienne O’Neill of Cuckooz and Cuckooz Nest felt that the project was a clever response to a traditionally corporate industry (real estate) that is notoriously behind the curve when it comes to diversity.