MILAN – Lights, camera, showtime. Calvi Brambilla incorporates the light bulb’s dramatic symbolism into architectural exhibition volumes for Italian brand Pedrali at the recently concluded Salone del Mobile.
The installation design, which was nominated for Best Use of Light in the Frame Awards Milan, evokes theatrical imagery with naked light bulbs accentuating Pedrali’s latest collections as the furniture brand becomes a stage director, its products the stars of the show.