In Milan this week, visitors can travel through the world’s continents in one place: the moooi showroom on Via Savona. Based on ideas gathered during travels and day-to-day adventures, moooi’s new collection is full of clever details and playful accents.
The collection will be heightened by the photography of Massimo Listri, who creates images that are also based on the theme. Inspired by the likes of Vermeer and Piero della Francesca, Listri’s imagery will reach impressive heights of 4.5 meters as it attempts to cross over from art to reality. ‘In a world which is dominated by the new, we like to see our works in the context of eternity. Massimo Listri is the closest ambassador of this eternal heritage’, says moooi co-founder Marcel Wanders.
In his own works, Wanders channels the sensual as well as the cozy with the Love Chair and Nest Chair. The L’Afrique carpet by Studio Job is set amidst an African jungle while their Paper Desk is a solid piece made from a conglomerate of blank sheets of paper. Look out for Bertjan Pot’s extremely functional Prop Light as well as reflective Colour Globe lamps by Scholten & Baijings. Other featured designers include Alvin Tjitrowirko, Danny Fang and Joost van Bleiswijk & Kiki van Eijk. True to the showroom’s name, such a wide spectrum of products in one space is, indeed, unexpected.