Universal Music – office or concert venue?
COPENHAGEN – ‘Six glossy saxophones on a wall and framed gold CDs don’t really capture the story of Universal Music,' says Danish designer Sara Martinsen. 'The real story is about the people behind the label, so I designed the space to step in the background, allowing all the artists signed at Universal Music to be showcased in front.’
Indeed, besides the instruments and records hung up on the walls and the sculptural lamps, there isn’t much in the strategically-simple space to distract from the large prints portraying national as well as international artists. But Martinsen did not merely focus on the music industry’s big faces when designing the office; she kept in mind the ones still elbowing their way into the field as well.
‘The reception area is intentionally a bit cold compared to the rest of the space,’ says Martinsen. ‘If an upcoming talent is asked to wait in the reception area with a stomach full of butterflies, this person will experience a gradually warmer setting as he or she enters the floor and meets the people of Universal Music.’
If the heavy velour curtains and carefully selected lighting give the location a concert venue look, that’s because it actually is – the office can transform from an everyday workspace to one for small-release concerts and events, thanks to the white panels on the ceilings and the curtain material, which together ensure acoustic quality across the rooms.