Miami – Endless sunshine, galleries, beaches and nightlife: Miami is nothing if not a colourful city. Every year, artists, designers and creatives flock to the South Floridian cultural centre for Miami Art Week. Basketball superstar LeBron James, Jaron Kanfer and Frankie Walker Jr. – co-founders of multi-brand fashion retailer Unknwn – took advantage of the occasion to premiere their brand’s second flagship store, which features 279 sq-m of retail space and an open-air courtyard with a vibrant basketball-court-cum-cultural-hub.
Just a stone’s throw from popular outdoor international street art and graffiti museum Wynwood Walls, the second Unknwn location is strategically positioned to become a staple of Miami’s art and design scene. The retailer designed the destination with visual artist John Margaritis of the multidisciplinary collective New York Sunshine. Together, they collaborated with artists and designers to give the space soul, as the first-and-foremost intention behind the venture is to foster a creative community.
‘We want our brand and stores to be the canvas for a global community to feel welcome, excited, and express themselves through interacting with our space, brands, and events,’ explains Kanfer. ‘We draw inspiration from our community and that is something that’s reflected in the way the collections have room to evolve without compromising the integrity of the Unknwn design.’