Windows by LIGANOVA for Karl Lagerfeld

‘Robot mannequins’ move in slow motion, competing in athletic events like hurdling and discus-throwing.

Iconic fashion designer Karl Lagerfeld – and the famous silhouette of his sunglasses and ponytail – served as inspiration for a new campaign at London’s Selfridges department store.

A series of windows and in-store displays have debuted in conjunction with the launch of the Karl by Karl Lagerfeld Capsule Collection.

Seeking to tie the ongoing Olympics into the display, conceptual designers at Stuttgart-based LIGANOVA incorporated a sport-savvy theme in the production. Filling Selfridges’ two Oxford Street windows are moving mannequins that compete in athletic events like hurdling and discus-throwing. Dubbed ‘robot mannequins,’ they have been made of sleek synthetic materials and specially-manufactured metal plates for a futuristic effect.

Inside Selfridges is a 200sq-m space dedicated to all things Karl, including large-scale 3D prints, cut-out forms and mannequins on revolving turntables. Glossy black surfaces work to revert imagery, while a ping-ping table has been cleverly manipulated into a reflective display case for clothing.

The entire campaign can be seen at Selfridges until the end of October.

400 Oxford St.
London, U.K.

Liked this article?
We've got more for you

Sign up to our newsletter for weekly updates. Or view the archive.

Execution time : 0,351324081421 seconds