Wood You? Project by Students from Iceland Academy of the Arts

Wood You? brings sustainability into focus with forest experiences inspiring products (pictured: Flame It by Kristín Guðmundsdóttir).

A series of projects made by final year students in the product design department of Iceland Academy of the Arts brings sustainability into focus with: Wood You?

Considering the fact that, until recently, most of Iceland's used wood was imported, there are now initiatives in place to encourage investigations into the potential of locally-produced wood. Self-sufficiency is in sight and, in a collaboration with the Forestry Association of Reykjavik, the great ideas of this group of ten designers have become a reality.

The aim of the collaboration was to create and foresee possibilities of production from the forests of Iceland within the near future, deriving from each of the team members' experience in the forest. The tutors from various courses – design tutors: Friðrik Steinn Friðriksson, Tinna Gunnarsdóttir, Hafsteinn Júlíusson and Thomas Pausz; visual tutor Magnús Leifsson; and wood carving instructor Ólafur Oddsson – were paramount in guiding the students. The outcome is a series of ten products that all fall under the 'experience design' category. They each engage the user, giving a new perspective on ordinary objects, actions and surroundings.

The designers who took part in the project are:

Auður Inez Sellgren
Geal Corto Arcadio Jabali
Elísabet Kristín Oddsdóttir
Elsa Dagný Ásgeirsdóttir
Esra Þór Jakobsson
Evelina Kudabaite
Harpa Hrund Pálsdóttir
Helga Birgisdóttir
Kristín Guðmundsdóttir
Sigrún Thorlacius

Further information – and some great videos and visuals – can be found on the Wood You? project website. 

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