Seoul – Korean eyewear label YUN has delved into its cultural origins when opening its second store in the country’s capital. Inspired by the design of traditional Korean Hanok houses, architect Labotory has completed a retail store for the brand in the neighbourhood of Seongsu – known as the ‘Brooklyn of Seoul’ – complete with a slick, integrated café space.
YUN’s brand values of balance, honesty and minimalism transpire through the interior concept in the form of a large, open space viewable from the street. The fully-glazed façade symbolizes the semi-private courtyard space – known as a madang – found in Hanok houses, which functions to break down boundaries between interior and exterior.
Exploring the roots of oriental minimalism, Labotory took inspiration from Korea’s dansaekhwa (literally ‘monochrome painting’) and the material nuance of white porcelain to express the simplicity of YUN’s products. A raised floor brings customers closer to an 'endless sky', an element manifested through simplicity in the interior's forms and textures.