Zumbo Patisserie by Luchetti Krelle

The design follows Zumbo’s philosophy that food should be fun, textural, aesthetically pleasing and delicious.

How do you balance colourful, quirky design with the professional image you want for your client? That’s the question I pose to Rachel Luchetti of Luchetti Krelle, the firm responsible for the whimsical Adriano Zumbo patisserie-cum-concept store in Sydney.

‘We were lucky enough to have a client whose professional image is colourful and quirky,’ replies Luchetti. ‘Zumbo is known as a bit of a Willy Wonka wizard, with a creative and fun approach to his products. We wanted to reflect this, while exploring the idea of locomotion inspired by the factory-like production line of the patisserie and open kitchen.’

Like a sweet sushi train, a conveyor belt of desserts is central to the space, which is riddled with references to the board game Mouse Trap. ‘Those references trigger a sense of nostalgia and rationalize the weird and wonderful interactive retail experience,’ Luchetti says.

The team employed set designers and model makers from the film industry to build bespoke components, which certainly add to the Wonka-esque atmosphere. ‘It’s all about the experience these days,’ Luchetti says. ‘Capturing attention can be difficult when the quality of interior design is so high. This concept draws inspiration from unexpected places, which is definitely becoming a trend in our industry.’

Photos courtesy Murray Fredericks.

*Sneak peek! This article was featured in Frame #87. Click here to order!*

Liked this article?
We've got more for you

Sign up to our newsletter for weekly updates. Or view the archive.

Execution time : 0,327208042145 seconds