Articles tagged Nike

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Top Trend of 2018: Click and mortar

Amsterdam – From in-app-in-store shopping to big-data physical translations, here are the year’s top five case studies featuring a connected retail experience. 

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Nike’s House of Innovation 000 shows that big data does not equal loss of theatre

New York City – The brand’s new flagship on Fifth Avenue in Manhattan is a five-storey paean to frictionless commerce.

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How did we pick the jury for the 2019 Frame Awards?

Amsterdam – Due to their mix of gender, age, cultural background and industry, the jury for this edition of the Frame Awards is bound to further our vision of interior architecture.

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Coordination Asia’s use of light transforms the digital landscape into reality

Beijing – Coordination Asia and Tobias Gremmler use the movement and performance of football to create a digital reality for Nike and guest of honour Cristiano Ronaldo.

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At Frame Lab, floor tiles are transformed into televisions

AMSTERDAM – The ASB LumiFlex is revolutionizing spaces – from basketball courts that use sensors to eliminate the need for referees, to performance stages like never before.

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‘Brands are becoming culture coders,’ retail trend researcher reveals

TRENDS – Stefanie Dorfer from innovation research and trends company Stylus reports on five retail spaces tapping into culture and community.

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Nike+ Run Club lets you run in a Tron-like space

SHANGHAI – With immersive technology, the Nike+ Run Club pop-up hub in Times Square expands the indoor-running experience. 

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Neon grids for Nike Studio’s showroom in Beijing embody speed and infinity

BEIJING – Recipient of a HKDA Global Design Award this year, the Nike Studio by Coordination Asia is showcased in our retail bible Powershop 5.