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In a shift appropriate to the current now economy, fashion industry players such as Hermès, Prada and Saint Laurent are investing in a form of graduated pop-up: the luxury branded club.
Mumbai – A simple, well-executed vision from Renesa Architecture resulted in an unmissable pop-up space for Opium, a premium eyewear brand, in Mumbai's international airport.
Paris – At the Forum des Halles in Paris, Döppel Studio designed a basketball challenge installation for Adidas that also challenges the accepted aesthetics of the sport.
Tokyo – Ryusuke Nanki turned ad space physical with Milkland, a bold temporary pop-up shop in Shibuya for dairy-based sweets.
Shanghai – Social House by Xintiandi is a two-storey multifunctional space that operates around four thematic gardens, one for each season.
Beijing – For Sense Café, a Nestlé pop-up in Beijing, RSAA and Büro Ziyu Zhuang chose one of the most traditionals location in the city: a siheyuan.
New York City – As a testing ground for its new Ultraboost 19 sneaker series, Adidas, Finish Line and Harley & Company devised a playground for adults in New York City.
New York City – Craft&Bloom created a Santorini-inspired pop-up store in New York’s NoLiTa for Israeli male beauty brand Maapilim.
Atlanta – Julio Himede Design created Nickelodeon Slime City, an interactive universe for kids – and adults – dedicated to celebrating the sticky green stuff.
Seoul – Urbantainer orchestrates installations by eight artists to make a powerful brand statement for Adidas.
Jerusalem – At this edition of the Jerusalem Design Week, Club All curator Hadas Zucker reflects on the meaning behind a rising Chinese design aesthetic.
Shanghai – Alberto Caiola’s pop-up space for Crash Baggage, located in Shanghai’s Galeries Lafayette, brings something new to the luggage category: in-store fun.
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