Articles tagged Pop-Up

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Why connection and engagement in retail ceases to exist without storytelling

At Frame Awards 2020, StudioXAG’s Gemma Ruse shared six ways that designers and retailers can maximize the value of the pop-up experience. Watch the talk now.

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Print? Digital? A Frame Awards-winning project took The New York Times spatial

New York City – Embodying investigative journalism from NYC's five boroughs, Local Projects' The Truth is Local for The New York Times was awarded Set Design of the Year.

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The (staying) power of pop-up retail: Gemma Ruse gets emotive at Frame Awards 2020

During Frame Awards' 2020 day programme, Gemma Ruse of StudioXAG will explain how the studio creates retail moments that live in memory longer than they do on the shop floor.

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An immersive Lego experience helps children shape their creative confidence

London – To tease a new Lego concept, the toy brand and Camille Walala paired up to build a colourful five-room house pop-up in London.

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How Hermès’ Petit H highlights its creative process via temporary takeovers

Singapore – Singaporean designer Olivia Lee is behind the scenography for the artisanal workshop’s month-long presence in the Asian city-state.

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Club Culture: Why luxury retailers want to transform customers into ‘members’

In a shift appropriate to the current now economy, fashion industry players such as Hermès, Prada and Saint Laurent are investing in a form of graduated pop-up: the luxury branded club.

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Here's one way to design a retail space that stands out in an (airport) crowd

Mumbai – A simple, well-executed vision from Renesa Architecture resulted in an unmissable pop-up space for Opium, a premium eyewear brand, in Mumbai's international airport.

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Why is this Adidas basketball court so… erm… pretty? Is it the Paris effect?

Paris – At the Forum des Halles in Paris, Döppel Studio designed a basketball challenge installation for Adidas that also challenges the accepted aesthetics of the sport.

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In Shibuya, a cow-spotted ice cream pop-up reveals the mutual fun in spatial advertisements

Tokyo – Ryusuke Nanki turned ad space physical with Milkland, a bold temporary pop-up shop in Shibuya for dairy-based sweets.

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A multifunctional retail space in Shanghai changes with each season

Shanghai – Social House by Xintiandi is a two-storey multifunctional space that operates around four thematic gardens, one for each season.

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A pop-up in Beijing brings all the coffee drinkers to the (court)yard

Beijing – For Sense Café, a Nestlé pop-up in Beijing, RSAA and Büro Ziyu Zhuang chose one of the most traditionals location in the city: a siheyuan.

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Adidas makes it really, really fun to try on a new pair of sneakers

New York City – As a testing ground for its new Ultraboost 19 sneaker series, Adidas, Finish Line and Harley & Company devised a playground for adults in New York City.