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At Frame Awards 2020, StudioXAG’s Gemma Ruse shared six ways that designers and retailers can maximize the value of the pop-up experience. Watch the talk now.
New York City – Embodying investigative journalism from NYC's five boroughs, Local Projects' The Truth is Local for The New York Times was awarded Set Design of the Year.
During Frame Awards' 2020 day programme, Gemma Ruse of StudioXAG will explain how the studio creates retail moments that live in memory longer than they do on the shop floor.
London – To tease a new Lego concept, the toy brand and Camille Walala paired up to build a colourful five-room house pop-up in London.
Singapore – Singaporean designer Olivia Lee is behind the scenography for the artisanal workshop’s month-long presence in the Asian city-state.
In a shift appropriate to the current now economy, fashion industry players such as Hermès, Prada and Saint Laurent are investing in a form of graduated pop-up: the luxury branded club.
Mumbai – A simple, well-executed vision from Renesa Architecture resulted in an unmissable pop-up space for Opium, a premium eyewear brand, in Mumbai's international airport.
Paris – At the Forum des Halles in Paris, Döppel Studio designed a basketball challenge installation for Adidas that also challenges the accepted aesthetics of the sport.
Tokyo – Ryusuke Nanki turned ad space physical with Milkland, a bold temporary pop-up shop in Shibuya for dairy-based sweets.
Shanghai – Social House by Xintiandi is a two-storey multifunctional space that operates around four thematic gardens, one for each season.
Beijing – For Sense Café, a Nestlé pop-up in Beijing, RSAA and Büro Ziyu Zhuang chose one of the most traditionals location in the city: a siheyuan.
New York City – As a testing ground for its new Ultraboost 19 sneaker series, Adidas, Finish Line and Harley & Company devised a playground for adults in New York City.
© 2020 Frame Publishers