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In a shift appropriate to the current now economy, fashion industry players such as Hermès, Prada and Saint Laurent are investing in a form of graduated pop-up: the luxury branded club.
During the recent shows, brands such as Balenciaga, Versace and Chanel commanded the attention of omnichannel audiences via fashion – and spatial – design.
Answering the need for escapism in turbulent times, a ‘night fever’ epidemic hits the retail, entertainment and hospitality industries.
MILAN – An inflatable transparent cube defines Cartesian Space, AMO’s latest set design for Prada Men’s 2019 Spring/Summer Fashion Show.
Milan – AMO sets the stage for Prada’s 2018 A/W menswear collection inside a warehouse, referencing a back-to-basics, cross-disciplinary approach.
MILAN – Comics come to life on the catwalk. AMO and 2x4 tell a story for Prada where even the guests are characters.
PARIS – Fashion Week demands a constantly refreshed look. This spring, Prada keeps its boutique outfits up-to-date with a device that dates back to the Han dynasty.
MILAN – Moving away from the ornate and the theatrical, OMA emphasizes simplicity for the Prada Men’s and Women’s Fall/Winter show.
MILAN –Within the space of the Cisterna, a pre-existing building at Fondazione Prada’s Milan venue, the brand presents four-part project Slight Agitation.
MILAN – Located on the periphery, remnants from Prada’s previous show provide a foundational backdrop for S/S 2017 collection.
© 2019 Frame Publishers