05 Jul 2021 • Shenzhen, China
Companion HEYTEA Pet Friendly Theme Store
UND Design Studio
Heytea’s pet friendly theme store originates from the rise of "Its Economy", and the designer tries to implant certain humanistic care and social care in this commercial space. The project is located in Xihui City, Luohu District, Shenzhen. As a young immigrant city, people are more eager to get emotional comfort in the defamiliarization society. Therefore, the designer defines the space as: Companion. "Companion" is a reference to pets and a metaphor for human beings.
Although it is a space designed for pets, love and pets do not mean borderless intimacy. How to balance the distance between pets and people can protect the pet nature and get along with the crowd. The space is divided into two areas, inside and outside. The indoor area is pets non-permitted, and the outdoor area is for pets.
In the pet activity area outdoor, a series of furniture and facilities such as pet parking station, pet poop disposal and pet seats are customized according to the pets’ living habits and the way people get along with each other. For example, there are two movable rings next to the bench, which can be used as a leash ring for pets, and can also be used to place food dishes for pets. There is an anti-trick cup slot on the chair surface, which can be used to place drinks for customers, so as to guide the behavior of pet lovers.In terms of function and usage scale, the space design outdoor is centered around people and pets, including moving lines, furniture and materials, giving consideration to the use of vision. In the site, the form of seats can be adjusted flexibly, and each independent space can be arranged into a larger salon space through organic selection and combination to meet the needs of groups in different sizes.
The outdoor design is mainly based on the use of "pets", while the interior design is mainly based on the use of "people", and adorable pets are the theme elements connecting the two spaces. The visual end co-brands with other, and works with creators in different fields to explore the output of brand culture.Starting from the brand gene of Heytea, interior design pays attention to the temperature of design, and the tonality is more warm and friendly. The overall space pursues a simple and durable form, and the volume seeks to weaken the vision, but does not advocate a strong visual impact.
With the help of space design strategies, UND has always been committed to guiding people to develop friendly behavior patterns.
Friendly design can not only create higher commercial added value, but also imperceptibly spread a healthier lifestyle and trigger people’s new thinking and cognition. As an experimental platform, pet-friendly store, uses "cute pets" as a communication medium to build a "social space" offline, which will increase the stickiness between brands and consumers, enhance the emotional link between people and pets, and help empty nest group form new social relations. In the practice of this project, the designer pays more attention to the extension of humanistic and social care than the design in the sense of functional aesthetics.