Framebridge, the former online-only retailer of custom frames, called upon GrizForm Design Architects to design two brick and mortar locations in the Washington D.C. metro area; the first on 14th Street and the second in Bethesda. Much like the thoughtful materiality of Framebridge’s products, GrizForm selected materials & finishes to reflect such throughout the two new retail spaces. Custom hardwood fixtures, unlacquered brass details, natural-tone leathers, rich velvet and subtle odes to midcentury design fill the space. Framebrige’s identifying brand colors, sage, vintage red, royal blue, & bright yellow, accent the retail stores & give customers an unexpected surprise; a modern twist on the traditional frame shop. Raw Ash fixtures offer plenty of airy workspace & represent the beauty & quality of Framebridge’s mouldings. The two new spaces are designed to feel modern & inviting, but with an air of nostalgia.

Unique to the 14th Street location is the Framebridge Story Booth, the jewel of the space. Created with the intention of becoming a collaborative exercise amongst the Framebridge team & their customers, the Story Booth allows shoppers & staff alike to create & share unique content. The booth is designed to pay homage to a 1960s recording studio; the exterior is built from vertical struts of the brand’s Ash Gallery moulding while the interior is dipped floor to ceiling in yellow velvet & features vintage brass accents & an old-school microphone.

GrizForm Design Architects was tasked with the challenge of bringing a formerly online-only company to life with the design of two new brick and mortar locations. In order to achieve retail spaces that seamlessly bring the brand from the virtual world to the physical, the designers at GrizForm highlighted Framebridge’s key brand identifiers; from their colors, including sage, vintage red, royal blue, and bright yellow, to their sought after framing materials like Solid Ash and other natural woods, the designers purposefully utilized each element within the spaces to serve as a reminder of the retailer’s online platform.