Seoul articles

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Amorepacific’s headquarters become an even stronger case for private-public design

Seoul – Balancing individual and collective needs, Berlin practice Kinzo turned the 21st floor of the David Chipperfield Architects-designed Seoul HQ into an employee hub.

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Openings: Retail destinations from Louis Vuitton, Celine, The Conran Shop, among others

Retail Openings is back with new store spaces from luxury fashion houses, furniture companies and lifestyle labels.

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How two South Korean designers are responding to their nation’s ‘loss of culture and tradition’

Seoul – Even though Seoul’s Café Oriente is a celebration of traditional Korean beauty, Labotory finds a way to make the intimate space resonate with contemporary-minded visitors.

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Openings: Hospitality hotspots in Santa Monica, Shenzhen, South Africa and beyond

Our latest Openings list includes a variety of hospitality spaces designed with cross-cultural references in mind.

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By staying backstage, brands can subliminally reach new audiences

Seoul – The Juun.J shop, designed by Seoul-based office WGNB, sets out to translate the signature style of designer Jung Wook-jun.

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This Seoul cosmetics concept store wants to re-ignite Asia’s affinity with K-Beauty

Seoul – Villa de Mûrir provides shopping and makeup services – as well as a production studio for YouTubers and a café – aimed at energising the slowing South Korean beauty …

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A photography shop in a South Korean department store offers another version of luxury

Seoul – Inside of the Lotte Department Store in Seoul, local firm Labotory designed a shutter-friendly retail space that sells cameras, photographs and photo books.

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How do you bring more customers in? By bringing them out, according to Freitag

Seoul – Designed in collaboration with Torafu Architects, the new Freitag flagship in Seoul offers an outdoors leisure space to its customers.

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How can you launch a fashion collection using art installations? Ask Adidas

Seoul – Urbantainer orchestrates installations by eight artists to make a powerful brand statement for Adidas.

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In the capital of skincare, beauty stores clean more than faces

Seoul – Betwin Space Design conceived cosmetics store Dr. Jart+ as an oversize cleansing filter... not for faces, but for the city of Seoul.

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Here's more evidence that the unfinished café look is taking over Airspace

Seoul – Studio Unravel's yyyyynnn Café celebrates the rawness and unpredictability of materials, in direct opposition to the clean look of Airspace.

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Hyundai’s fintech workspace blends the highly digital with the highly human

Seoul – As Hyundai Card evolves into an increasingly digital service, Gensler provides a new workplace that links it to a traditional focus on employee creativity.