Seoul articles

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An eyewear brand incorporates cultural origins into its minimalist store

Seoul – Architect Labotory took inspiration from traditional Korean houses and minimalist values to design a retail store with a calming and spiritual ambience.

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Cast in shadow, this Korean eatery celebrates the night

Seoul – Atmospheric Korean-food restaurant Obaltan has interiors that call to mind something between a James Bond film and 1990s neo-noir.

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The designers of this Achille Castiglioni exhibition had a secret weapon

Seoul – The cofounders of Migliore + Servetto Architects make public their personal kinship with their teacher at Seoul’s Hangaram Art Museum.

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Openings: Stores from Wood Wood, Canada Goose, Florim and more

New markets, new experiences and new visions: don't miss the latest and greatest spaces that global retail has to offer.

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Amorepacific’s headquarters become an even stronger case for private-public design

Seoul – Balancing individual and collective needs, Berlin practice Kinzo turned the 21st floor of the David Chipperfield Architects-designed Seoul HQ into an employee hub.

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Openings: Retail destinations from Louis Vuitton, Celine, The Conran Shop, among others

Retail Openings is back with new store spaces from luxury fashion houses, furniture companies and lifestyle labels.

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How two South Korean designers are responding to their nation’s ‘loss of culture and tradition’

Seoul – Even though Seoul’s Café Oriente is a celebration of traditional Korean beauty, Labotory finds a way to make the intimate space resonate with contemporary-minded visitors.

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Openings: Hospitality hotspots in Santa Monica, Shenzhen, South Africa and beyond

Our latest Openings list includes a variety of hospitality spaces designed with cross-cultural references in mind.

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By staying backstage, brands can subliminally reach new audiences

Seoul – The Juun.J shop, designed by Seoul-based office WGNB, sets out to translate the signature style of designer Jung Wook-jun.

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This Seoul cosmetics concept store wants to re-ignite Asia’s affinity with K-Beauty

Seoul – Villa de Mûrir provides shopping and makeup services – as well as a production studio for YouTubers and a café – aimed at energising the slowing South Korean beauty …

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A photography shop in a South Korean department store offers another version of luxury

Seoul – Inside of the Lotte Department Store in Seoul, local firm Labotory designed a shutter-friendly retail space that sells cameras, photographs and photo books.

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How do you bring more customers in? By bringing them out, according to Freitag

Seoul – Designed in collaboration with Torafu Architects, the new Freitag flagship in Seoul offers an outdoors leisure space to its customers.