Articles tagged StudioXAG


Why connection and engagement in retail ceases to exist without storytelling

At Frame Awards 2020, StudioXAG’s Gemma Ruse shared six ways that designers and retailers can maximize the value of the pop-up experience. Watch the talk now.


The (staying) power of pop-up retail: Gemma Ruse gets emotive at Frame Awards 2020

During Frame Awards' 2020 day programme, Gemma Ruse of StudioXAG will explain how the studio creates retail moments that live in memory longer than they do on the shop floor.


In luxury retail, perfection is out and weird is wonderful – even in Dubai

Dubai – StudioXAG creates a dreamlike volcanic landscape for Level Shoes in the UAE – a harbinger of what’s to come in luxury retail spaces.

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