With themes with perspective, mathematics and dimensions in mind, TULP decided to integrate the client Desso’s products – EcoBase carpet back swatches – into the overall design. ‘The abstract form of the stairs gets multiplied and vertically raised, so it defines space in the display, and the product becomes architecture,’ says Nina Zyche of TULP. ‘On the outside, the walls are completely covered with carpet back – a sort of tight fabric. Initially, it gives the impression of a grey shaded architecture; on the inside the visitor discovers and feels the colored carpet collection.’ The display was used at the 2010 Design biennale Interieur in Kortrijk, Belgium. It was the second time that Desso commissioned TULP to create an exhibit for them. TULP was founded in 1999 by designers Maik Schober, Alexander Striegl and Michael Zanin, who studied industrial design together at the School of Design in Pforzheim, Germany. Their company motto is to 'think, reduce, create.'