A first-time design event in Brazil found a harmony between concepts applied to fashion and design.
Design São Paulo Paulo was the first international event of its kind in Brazil, showcasing more than 85 national and international designers. Participants included Maurizio Galante + Tal Lancman and the guests of honour, the Campana brothers; they all took part in round table discussions on topics like ‘design and art’ or ‘design management.’
The event included furniture, lighting and nearly 120 limited-edition interior design objects; all were available for purchase by collectors or design connoisseurs.
The event was organized by Luminosidade, which organises São Paulo Fashion Week, and the National Fashion and Design Institute, alongside a core of specialists including collector Waldick Jatoba, cultural producer Katia d´Avillez and creative economy expert Lidia Goldenstein.
‘Design São Paulo embodied the essence of high-end design, which focuses on furniture and lighting, as well as interior design pieces,’ Goldenstein said.
The event was curated by Maria Helena Estrada and was held in June at Oscar Niemeyer’s Oca pavilion.