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Shanghai Fengyuzhu Culture Technology

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Innovation
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GRAND JURY VOTES
Shortlisted - Client of the Year
9.43
9.33
9.59
9.21
9.39
Bill Bouchey
Bill Bouchey Principal - Director of Design Interiors at HOK
Amazing design empathy where human...
9.09
9.09
9.17
8.81
9.04
Stefan Weil
Stefan Weil CCO at Atelier Markgraph
A good client gives wings to his cr...
10
10
10
10
10
Avşar Gurpinar
Avşar Gurpinar Assistant Professor at Istanbul Bilgi University
Shanghai Fengyuzhu Culture Technolo...
9.8
9.92
9.8
9.86
9.85
Howard Duffy
Howard Duffy Founder at HTDSTUDIO Arkitekter AB
One can consider the client as 'pat...
8.81
8.31
9.38
8.17
8.67

Shanghai Fengyuzhu Culture Technology Co., Ltd. ("Fengyuzhu" for short) is a listed company, and a leading enterprise in the field of digital technology application in China. It is committed to the development of new media technology and the creation, distribution and management of digital content. Relying on its creativity, design and content production capacity, combined with the key technical means accumulated over the years such as computer graphics(CG), human-computer interaction, naked-eye 3D, holographic projection, 5G Cloud XR, artificial intelligence (AI) and big data visualization, the company’s products and systems are widely used in many fields, for example, government services, urban culture experience, cultural tourism, radio and television new media, digital display, new retail experience and digital art consumption. With the advent of the 5G era, which is promoting earthshaking changes in digital technology, Fengyuzhu will take 5G "new infrastructure" as its strategic cornerstone, and meanwhile increase investment in 5G real-time cloud rendering, 5G holographic reality, VR, AR, MR, and 4K/8K ultra-high-definition video, etc. Besides, the company will strengthen the capabilities for the development, creation and operation of digital cultural IP, consolidate the advantages of digital content production and digital scene supply, and strive to become a global leader in new media technology and a quality omni-channel digital content service provider. Located in Qinglongwu Village, Tonglu and developed by Fengyuzhu, Fangyukong is the first village-based cultural and creative resort complex in China that adopts an operation mode combining accommodation, leisure services and cultural tourism. As a phenomenal hot spot in the cultural and creative industry and an iconic cultural-tourism landmark, it brings new perspectives to rural construction based on the integration of agriculture, culture and tourism, and explores a new pathway that considers both nostalgia and economic benefits in rural revitalization. Fangyukong is an integration of building reconstruction, cultural creation and spiritual life. The complex includes a series of distinctive constructions and spots with different functions, mainly consisting of Yanjiyou Capsule Hotel & Bookstore, Yitingting Cottage, Watchtower, Shrine of Whatslove, Cloud Stage, Exhibition Space, One-person Art Museum, Meditation Space, and Hot Springs, etc., which were designed by a group of exceptional architects and artists. It has brought cultural and artistic elements into the village, enriched the functions and business formats of B&Bs, and improved the supporting services of countryside cultural tourism. So far, the complex has attracted a large number of tourists and has benefited the development of tourist economy in the village. Meanwhile, Fengyuzhu has introduced the famous art festival “Echigo-Tsumari Art Triennale” to Tonglu, aiming to revitalize the village through art.